"To sum it up: Create targeted marketing messaging based on specific triggers or roles in a vertical, and then scale it through automation. Apollo.io is a fantastic tool to get started, or if you want a more hands-off approach, hire a freelancer on Upwork who can help.

If this strategy resonates with you and you're keen to learn more, I've got a special resource for you. A free cheat sheet you can get by clicking the link below for a free cheat sheet. This breaks down everything we've discussed into a step-by-step format, so you can start implementing right away." ">

Are you in the b2b space and looking to generate leads for your business?

But you don’t want to spend a ton of time researching companies to write one personalized message and you don’t want to spray and pray because you no that never works.

Here is a strategy I’ve used as well as really successful companies like Zenefits and Rippling. I call it targeted at scale messaging'. Instead of doing what typically enterprise salespeople do researching accounts and manually sending messages you simply group prospects together based on a commonality. This could be a role in a particular industries pain points, it could be a trigger event, using a certain technology. This allows you to craft messages that feel personal yet can be sent out in large volumes.

For example, in my last business, Order Solutions in the early days I had to try and land big enterprise client without a sales team. I had to get creative and figure out how to gain leverage and land enterprise clients by myself. This is exactly what I did. I found common triggers, like using a specific technology, or hiring a specific role like in my case customer service reps. And it worked incredibly well to land multi million dollar per year clients with companies like Famous Dave’s, City BBQ, Denny's and TGI Friday's.

One other thing I did that you can use right now. Instead of asking for time, I simply ask 'Who would be the best person to speak with about this?'. You'd be surprised, but this subtle shift actually landed me more meetings. It's a top-down approach I discovered from the book 'Predictable Revenue'."

"To sum it up: Create targeted marketing messaging based on specific triggers or roles in a vertical, and then scale it through automation. Apollo.io is a fantastic tool to get started, or if you want a more hands-off approach, hire a freelancer on Upwork who can help.

If this strategy resonates with you and you're keen to learn more, I've got a special resource for you. A free cheat sheet you can get by clicking the link below for a free cheat sheet. This breaks down everything we've discussed into a step-by-step format, so you can start implementing right away."