How to find messaging that will resonate in your niche for your startup

Friday, December 08, 2023

A huge mistake a lot of new founders make is they pick a niche or work an industry that they don’t understand. It’s ok I actually had zero experience but I quickly learned that I was going to need to learn how to speak the language of my niche in order to actually have them take me seriously. And I learned this because my service was for restaurants and executives quickly picked me apart on my first couple of sales calls with them and realized I really hadn't come from the restaurant industry. What’s the problem with this? Well especially if you’re selling to businesses executives love buying products or services that are specialized for them. That's why you see so many vertical software companies or in the services space you see verticalized sales teams. It’s because they know how important it is to speak the language of your customer.

So for me when I started Order Solutions the way I quickly learned how to to speak the language of restaurant execs is by actually reaching out to some and getting feedback on my idea.

So what I did was go on LinkedIn and find a restaurant executive that I would love to have as a client. Then I would send them a personalized note saying I’d love to get their feedback on a concept I was exploring for their industry and that I’d love to chat. Because I wasn’t selling, my response rate was high and it was a great way to build connections and network with players in the space.

And so we’d have 30 minute calls and I’d ask them about their problems, or in my case what was the problem with their phone orders and what their dream solution would be and I’d hear them use certain language and I’d write it down. And after doing a couple of these calls I realized how to speak like a restaurant operator. And this might sound like a lot of work but believe it or not this is gold. This is the messaging that you’re going to want to put on every sales and marketing material you have. Because now it will resonate with your target market. Your competitors probably won’t have done this so you now you’ll have an edge over them.

So what is the action here is interview potential customers for feedback and pay close attention to the language they use in related to your product or service.

Now you might be thinking Nick. I already have a business. How can I use this? Do the same thing but interview your existing customers and here is a bonus. Ask them why they chose to work with you? What was it about your company they liked? What results have they seen by working with you? Do this and watch what happens. You’ll have more gold that you can plug into every sales and marketing message you have.

I you want a cheat sheet click on the link in my bio or below this page and I’ll shoot over a cheat sheet that breaks this whole process down step by step. And If you found this helpful please like it and share it so I’ll share other tips on how to get traction and scale your business.

Get The Art of The Enterprise Sale Book

Ⓒ Copyright 2023. Nick Tubis Enterprises, All Rights Reserved. - Privacy PolicyTerms of Service