How To Get PR

Saturday, December 09, 2023

Have you ever wanted to get your business featured in major publications like Yahoo Finance or the Wall Street Journal? Or maybe not those but maybe in publications for your niche or industry. In this video I’m going to share how you can get PR and position yourself as a thought leader without spending a ton of money.

When I started my business Order Solutions I wanted to build credibility fast. And found this cool website called PR Newswire. It wasn’t that expensive and it could help send out press releases in major publications like Yahoo Finance and the Wall Street

Journal. So, I rolled up my sleeves, crafted a press release, and used PR Newswire to get it out there.

Now, here’s the cool part. We can leverage the pick ups we get from PR Newswire to get other articles re-written about us which is great for building credibility and generating leads.

What I did and what you can do is go look at who the writers are on niche or industry publications. For me since I was marketing to the restaurant industry I focused on Fast Casual Magazine and Nation’s Restaurant News. These were the big publications where my best buyers or dream customers went online. I then went on LinkedIn and found the writers who published the article sent them a personalized note to connect that complimented their writing and then sent them the article that was written and picked up and asked them if they wanted to write an article about it. They did this for free and then once they published the content The best part was that more publications picked up the new article that they wrote. Hopefully you’re seeing the power in this. Give this a short build credibility and drive inbound traffic to your site.

If you want to go deeper on this I've put together a detailed free cheatsheet to help you get started.

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