Instead of leading with what you can’t have. You could talk about all of the delicious smoothie recipes and healthy desserts you can have.

This is your "peanut butter" – it's what gets people interested and engaged.

Once they've tried your healthy smoothies or deserts their mindset changes and now you can introduce them to what they really need which is the broader fitness program which is the vitamin.

And by this time you’ve built more trust and gotten them some results so they are more likely to want your core offer.

So in marketing, always wrap what they need in what they crave, and watch those leads roll in. ">

It’s harder than ever to grab the attention of potential clients than ever before.

But what if you had a tried-and-tested method to not just get their attention but also make them want what you have to offer?

Here’s the problem with modern marketing.

Have you ever felt that despite having a valuable product or service, your marketing message just isn’t resonating with your target market? It's a common frustration.

You know the immense value your offer brings, yet getting your dream clients to see it the same way feels like an uphill battle.

Here’s the solution.

Think of it this way: Have you ever tried giving a dog a pill they desperately need, but they resist at all costs? It’s a struggle, right?

The pill represents the value or the solution you're trying to offer your audience - something you know they need.

However, presenting it as-is often results in resistance or indifference.

The game-changer? Wrapping that pill in something they already crave – like peanut butter. Suddenly, the dog doesn’t just tolerate the pill; they actively want it.

This is the essence of the Peanut Butter and Vitamin Theory in marketing.

The idea is simple: wrap your core message or offer (the vitamin) inside something irresistible that your market already wants (the peanut butter).

Here’s an example of how you could apply this in the real world.

Imagine you’re selling a fitness program focused on clean eating, exercise, and mindfulness.

Now, while the health benefits are great, just going straight in and talking about clean eating" might have turned off potential clients.

Instead of leading with what you can’t have. You could talk about all of the delicious smoothie recipes and healthy desserts you can have.

This is your "peanut butter" – it's what gets people interested and engaged.

Once they've tried your healthy smoothies or deserts their mindset changes and now you can introduce them to what they really need which is the broader fitness program which is the vitamin.

And by this time you’ve built more trust and gotten them some results so they are more likely to want your core offer.

So in marketing, always wrap what they need in what they crave, and watch those leads roll in.