Step 4: Come Up With Messaging To Deposition Competitors:

Don’t speak bad about your competitors instead educate and explain what’s wrong with their approach. Explain how it negatively affects the bottom line, and the customer experience.

For example in my case I used to say things like a huge percentage of costumers hang up when they hear a voice ai answer the phone so even though they quote on quote answer the phone on every call your sales could go way down. You see what I’m doing I’m reinforcing my stance and educating them on what’s wrong with my competitors approach. And there is a million ways to do this.

Crafting Counter-positioning: "Being able to see from the competitor's viewpoint can be enlightening. If I represented an AI-centric competitor, my pitch would emphasize AI's scalability and efficiency over human solutions." Conclusion/Call-to-Action: At the end of the day positioning and depositioning is an art but you came away with some ideas that you can use right away to help you win more clients and attract more clients to what make you unique. . And if you want more help finding what makes you unique i have created a free resource to guide you through this, step by step. Dive into our 'De-Positioning Mastery Cheat Sheet' and let’s start carving out your unique space in the market. ">

Do you know how to de-position your competitors so clients will choose you over them?

Can you clearly explain what makes your company stand out in a crowded and competitive marketplace?

If you don’t know, let me help you find the answers right now

First off positioning is not just marketing jargon. It's figuring out your identity, what you stand for, and what you stand against.

For example, in my last company Order Solutions we had started a really fast growing restaurant call center but we had competitors but our positioning and ability to deposition our competitors was the secret to how to how we won huge logos like Denny’s, Outback, Famous Daves, TGI Fridays and many other enterprise customers.

So how do you figure out your positioning now?

Step 1: You have to find your unique Angle:

Is it your target market? Is it your pricing? Do you specialize in just one vertical? Is it your delivery method, is there something unique about your approach?

What’s different about your solution and how can you explain it as an advantage compared to the solutions in the market.

This step will actually make you excited when you're clients bring up your competition because it will give you the chance to explain why you’re better and view you as the go-to solution.

Step 2: A Value Prop For Every Role:

In enterprise sales it goes beyond selling your product or service to a company.

You have to buy in from multiple roles which means you need to have a sales pitch that benefits each role.

Step 3: Stand Firm On Your Positioning:

It’s true some clients will resonate more with your competitors but by taking a firm stance on what you believe, overall you will win more clients and will attract your dream clients who will pay you more, churn less, and be easier to service, and easier to up-sell or cross-sell.

Here’s an example from my own experience with my company Order Solutions: "We were a restaurant call center and believed in the magic of friendly human agents. While our competitors believed in voice ai over humans, we would explain how customers love talking to humans over robots.

Step 4: Come Up With Messaging To Deposition Competitors:

Don’t speak bad about your competitors instead educate and explain what’s wrong with their approach. Explain how it negatively affects the bottom line, and the customer experience.

For example in my case I used to say things like a huge percentage of costumers hang up when they hear a voice ai answer the phone so even though they quote on quote answer the phone on every call your sales could go way down. You see what I’m doing I’m reinforcing my stance and educating them on what’s wrong with my competitors approach. And there is a million ways to do this.

Crafting Counter-positioning: "Being able to see from the competitor's viewpoint can be enlightening. If I represented an AI-centric competitor, my pitch would emphasize AI's scalability and efficiency over human solutions." Conclusion/Call-to-Action: At the end of the day positioning and depositioning is an art but you came away with some ideas that you can use right away to help you win more clients and attract more clients to what make you unique. . And if you want more help finding what makes you unique i have created a free resource to guide you through this, step by step. Dive into our 'De-Positioning Mastery Cheat Sheet' and let’s start carving out your unique space in the market.