Let's look at an example. My business, Order Solutions, was different from competitors selling voice AI solutions. My unique offer? Friendly live agents for every call. I made it clear that customers didn't want to speak to robots. That was our unique positioning.

Finding Your Unique Positioning

Step 1: Know Your Ideal Customer

Who are they? Which clients are most profitable, complain the least, and are easiest to work with? Understanding your client avatar helps you serve them better.

Step 2: Leverage Search Data

Use Google Keyword Planner. Input phrases related to your business. For instance, in my restaurant call center business, I entered phrases like "automated ordering for restaurants" and "restaurant call center."

Step 3: Filter by Buying Intent

From your search, pick 2-3 keywords that show high intent to buy. You're looking for those pain points—terms that indicate a customer is actively seeking a solution.

Step 4: Test on a Budget

Run small ad campaigns using your chosen keywords. Use platforms like Google Ads and Facebook Ads. Monitor how they perform, measuring the click-through rates (CTR) and responses.

Step 5: Measure Responses

Which keywords get the best results? These insights will guide you to the message that resonates most with your audience.

Step 6: Engage Directly

Talk to your potential customers. Listen to how they describe their problems and ideal solutions. Incorporate this language into your marketing.

Step 7: Do a SWOT Analysis

Know your competitors' strengths, weaknesses, opportunities, and threats. This will sharpen your unique selling proposition.

Remember, as you acquire customers, it's crucial to discern what sets you apart. It could be your pricing, delivery method, or even your onboarding process.

Pro-tip: If you're starting out, reach out to potential customers on platforms like LinkedIn or even connect with people who've left reviews online. Even if you're not selling, they'll often be willing to talk, giving you insights into your market.

To wrap up, understanding and establishing your unique positioning will set you apart, making your business memorable. If you're looking for more depth on this, grab my free workbook on positioning. Click the link below or in my bio to get instant access. ">

Do you know what makes your business stand out from your competition?

Do you know why potential customers should choose you over your competitors?

Each time a lead or prospect speaks with you, there is this unspoken question they have.

And how you answer can be the difference between gaining a customer or losing one.

To me, this is all about positioning.

So what is Positioning and Why does it Matters

It's all about how customers see you. It's that spot in their minds where you sit, distinctly separate from your competitors.

Essentially, you want your business to be seen as an authority, allowing you to charge more, earn more profits, and outpace your competition.

As marketing legend Dan Kennedy put it, "the business that can spend the most to acquire a customer wins."

Let's look at an example. My business, Order Solutions, was different from competitors selling voice AI solutions. My unique offer? Friendly live agents for every call. I made it clear that customers didn't want to speak to robots. That was our unique positioning.

Finding Your Unique Positioning

Step 1: Know Your Ideal Customer

Who are they? Which clients are most profitable, complain the least, and are easiest to work with? Understanding your client avatar helps you serve them better.

Step 2: Leverage Search Data

Use Google Keyword Planner. Input phrases related to your business. For instance, in my restaurant call center business, I entered phrases like "automated ordering for restaurants" and "restaurant call center."

Step 3: Filter by Buying Intent

From your search, pick 2-3 keywords that show high intent to buy. You're looking for those pain points—terms that indicate a customer is actively seeking a solution.

Step 4: Test on a Budget

Run small ad campaigns using your chosen keywords. Use platforms like Google Ads and Facebook Ads. Monitor how they perform, measuring the click-through rates (CTR) and responses.

Step 5: Measure Responses

Which keywords get the best results? These insights will guide you to the message that resonates most with your audience.

Step 6: Engage Directly

Talk to your potential customers. Listen to how they describe their problems and ideal solutions. Incorporate this language into your marketing.

Step 7: Do a SWOT Analysis

Know your competitors' strengths, weaknesses, opportunities, and threats. This will sharpen your unique selling proposition.

Remember, as you acquire customers, it's crucial to discern what sets you apart. It could be your pricing, delivery method, or even your onboarding process.

Pro-tip: If you're starting out, reach out to potential customers on platforms like LinkedIn or even connect with people who've left reviews online. Even if you're not selling, they'll often be willing to talk, giving you insights into your market.

To wrap up, understanding and establishing your unique positioning will set you apart, making your business memorable. If you're looking for more depth on this, grab my free workbook on positioning. Click the link below or in my bio to get instant access.