Do you know why companies like Bain and McKinsey consistently win clients and beat out their competitors? It's not just their brand power; it's their strategic use of bundling.

What's bundling? Simply put, it's offering multiple complementary services. Large companies like Deloitte and KPMG began as accounting firms. But as they began understanding their clients better, they found other problems their existing clients had. This led them to creating other services to solve their clients' other problems, allowing them to bundle multiple services and increase their lifetime value.

So, how can you start applying this strategy in your business? Ask your customers what problems they have outside of what you're doing for them. Think about services or solutions you could create yourself or by partnering with another company to expand your existing clients. Reflecting on my journey with Order Solutions: restaurant consultants would sell my services to their existing clients. This meant they could generate additional revenue without worrying about delivery. For me, it created a new channel for client acquisition without the typical marketing costs.

Want to get started with this game-changing strategy? Click the link below for a free cheat sheet that lays out our successful strategy step-by-step.