The lesson here is go do keyword research in the Google keyword planner related to your product or service. You might realize they are looking for in a different way than you think. Then just focus on what is working and stop bidding on keywords that arnen’t and start creating content for the keyword thats working. And start adding that keyword on your sales decks in your cold emails, and see what happens. If you want to go deeper on this I've put together a detailed free cheatsheet to help you get started. ">

Have you ever thought about testing Google Ads and SEO but just have no idea where to start? Or maybe you've tested them but didn't see any results? The same thing has happened to me. But I wanted to share a strategy that has been a game-changer for me and really hope it works for you.

So I actually learned this from Matt Epstein, a ninja in B2B startup marketing. He literally brought in like the first few million in ARR for both Zenefits and Rippling. I’ve studied his strategies like a hawk over the years. He explains you want to take a data driven approach and focus on meeting the customer where they are. Which means how customers might search on google could be different than how you would describe your product or service. Does that make sense? So the way I used this when I started my company Order Solutions was I went into the Google Keyword planner and looked at what the search volume was every month for different keywords and realized that almost all of my Google Ads leads were coming from one keyword. Which was a restaurant call center. It wasn’t my favorite positioning statement but it was a magnet for leads. This became how we positioned our company and then we doubled down on this by also cranking out weekly blog posts themed around the keyword "Restaurant Call Center"Within a couple of months we had the #1 spot on Google for the keyword and consistently got inbound leads.

The lesson here is go do keyword research in the Google keyword planner related to your product or service. You might realize they are looking for in a different way than you think. Then just focus on what is working and stop bidding on keywords that arnen’t and start creating content for the keyword thats working. And start adding that keyword on your sales decks in your cold emails, and see what happens. If you want to go deeper on this I've put together a detailed free cheatsheet to help you get started.