But here's the unspoken question in your mind.

Can you hire and train sales reps that can actually close deals like yourself?

Can they capture that same magic that you bring to the table?

The secret for being able to clone your sales skills with new hires is one word. Sales enablement.

Bridge: Scaling isn’t just about revenue, it's about process.

It’s about making sure that very sales rep is as effective as your best one. How? By equipping them with the right tools, training, and the right materials to have the best chance at winning the client every time.

Context: I remember the early days of my own startups. As the founder, I was leading sales, building connections, and turning them into valuable contracts. But as we grew, I realized I couldn't be everywhere at once. That's when I turned to sales enablement.

You’re probably wondering how sales enablement can work for you? Here’s how:

Main Content:

Step 1 - let’s Define Sales Enablement:

Think of it as your sales arsenal. It includes everything from use-case decks tailored for specific industries, simple business cases, ROI calculators, explainer videos, to proven email templates and LinkedIn scripts.

Step 2 - you need to Clone Your Process:

You've worked hard to refine your pitch and figure out what works. Sales enablement lets you clone your process.

For example I would transcribe my successful calls and break them down into a PDF to allow new reps to understand the magic behind a successful pitch.

Step 3 - Give your team the right Tools:

The right software can make all the difference. Tools like Apollo.io for prospecting, Dux Soup for LinkedIn, or CRM platforms like Salesforce or Hubspot, can streamline the process and keep your team on the same page.

Step 4 - Create Sales & Marketing Material:

One of the best ways to gain a client's trust is to show them you truly understand their industry. I'd create white papers and decks for each sector we sold into. These not only positioned us as expert partners but also provided a crash course for our new reps.

Step 5 - Monitor and Optimize:

Sales enablement isn't a 'set it and forget it' tool. Regular reporting – from deals won and demos scheduled to the daily activities of your sales team – will let you refine your approach and adapt to changing circumstances.

Reward/Call-to-Action: Scaling sales is a journey, not a destination.

With the right sales enablement strategy, you're not only setting your team up for success but also freeing yourself to focus on bigger-picture growth strategies.

If you're a founder and want to learn how to go from founder-led sales to scaling up a full-fledged sales team and want more help implementing sales enablement in your business I have a free resource that can help you. It’s a free guide just click the link below and get free instant access. ">

Hook: "You're a startup founder and just landed your first big client and it feels amazing.

But here's the unspoken question in your mind.

Can you hire and train sales reps that can actually close deals like yourself?

Can they capture that same magic that you bring to the table?

The secret for being able to clone your sales skills with new hires is one word. Sales enablement.

Bridge: Scaling isn’t just about revenue, it's about process.

It’s about making sure that very sales rep is as effective as your best one. How? By equipping them with the right tools, training, and the right materials to have the best chance at winning the client every time.

Context: I remember the early days of my own startups. As the founder, I was leading sales, building connections, and turning them into valuable contracts. But as we grew, I realized I couldn't be everywhere at once. That's when I turned to sales enablement.

You’re probably wondering how sales enablement can work for you? Here’s how:

Main Content:

Step 1 - let’s Define Sales Enablement:

Think of it as your sales arsenal. It includes everything from use-case decks tailored for specific industries, simple business cases, ROI calculators, explainer videos, to proven email templates and LinkedIn scripts.

Step 2 - you need to Clone Your Process:

You've worked hard to refine your pitch and figure out what works. Sales enablement lets you clone your process.

For example I would transcribe my successful calls and break them down into a PDF to allow new reps to understand the magic behind a successful pitch.

Step 3 - Give your team the right Tools:

The right software can make all the difference. Tools like Apollo.io for prospecting, Dux Soup for LinkedIn, or CRM platforms like Salesforce or Hubspot, can streamline the process and keep your team on the same page.

Step 4 - Create Sales & Marketing Material:

One of the best ways to gain a client's trust is to show them you truly understand their industry. I'd create white papers and decks for each sector we sold into. These not only positioned us as expert partners but also provided a crash course for our new reps.

Step 5 - Monitor and Optimize:

Sales enablement isn't a 'set it and forget it' tool. Regular reporting – from deals won and demos scheduled to the daily activities of your sales team – will let you refine your approach and adapt to changing circumstances.

Reward/Call-to-Action: Scaling sales is a journey, not a destination.

With the right sales enablement strategy, you're not only setting your team up for success but also freeing yourself to focus on bigger-picture growth strategies.

If you're a founder and want to learn how to go from founder-led sales to scaling up a full-fledged sales team and want more help implementing sales enablement in your business I have a free resource that can help you. It’s a free guide just click the link below and get free instant access.