Saturday, December 09, 2023
Whats a founder supposed to do after they’ve finally start landing a few big clients?
How do you keep that momentum going and really scale it up so you can grow your business without you having to drive all of the sales yourself?
How do you hire people and make sure your team is able to execute and grow your revenue without things breaking down?
Do you know the secret is to scale without all of the frustrating headaches is? It’s Revenue Operations or RevOps.
It's about creating calm in chaos and making sure that your business doesn't just grow but can actually execute and not drop the ball for all of your clients.
In this process of scaling, RevOps becomes your secret weapon.
In my last company, Order Solutions we scaled from 0-250 employees in just 24 months. And as the CEO, it felt like I was building an airplane while we were flying it.
I had to figure out how to build systems and processes to scale and drive our revenue without me having to be constantly involved in everything, and that's when RevOps became our linchpin for growth.
"So, how can you use RevOps in your own company, achieve more with less stress, and have the confidence that your team can actually execute without you being involved? Let's dive in."
Step 1 - let's break down RevOps is. ?
RevOps is kind of like a director of a play making sure that every actor, every scene, and every prop is in perfect coordination, RevOps ensures that your sales, marketing, and customer success teams are in sync, so that you can maximize your revenue and not let anything slip through the cracks.
Step 2 - Let’s break down the difference between RevOps and Sales Enablement:
Sales Enablement is about giving your sales reps the tools, training, and resources to close deals.
Whereas RevOps, on the other hand, connects your entire revenue team, providing the resources to make sales, marketing, and your customer success teams lives easier so that they can execute.
Step 3 - Let’s explain the difference between your RevOps and Your Go-to-Market Strategy:
Your go-to-market strategy is your plan on who you’re target market, the channels you’re going to use to reach them, and what products or services you’re going to sell them. Your RevOps is your department then focused on executing that plan.
Step 4 - When is it Time To Embrace RevOps:
When you start noticing things start slipping through the cracks and clients become frustrated, that's a sign you need a RevOps team.
Step 5 - How Does Your RevOps Look in Action:
Imagine this: Your marketing launches a new campaign. Before the first lead even comes in, your sales team is already prepped, and your customer service team is ready to handle an influx of inquiries. That's the power of RevOps.
Step 6 - RevOps Metrics:
So, what does RevOps care about? Metrics like Cost Per Acquisition, Customer Lifetime Value, net revenue retention rate, win rate, and daily sales team activities. They view growth as a science, not an art.
Conclusion/Call-to-Action:
Now, hopefully, you found this helpful. If you want more help, I have a free resource that can help you. It's my RevOps Cheat Sheet. You can get free instant access by just clicking the link below.
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