Meaning he believes everyone in the company, regardless of position, should use and experience their service first hand.

If you have a genuine curiosity about the customer's problem it won’t just help you sell more but it will help you uncover the gaps to improving your product or service.

If you have a technical product it’s great to cross-train your team to become users and gain a reall understanding of your product and service.

A pro tip to also improve your product or service is to hire from Your clientBase: This can be a game-changer. These hires bring with them a wealth of insights on how to improve your offerings.

So business leaders get in the weeds occasionally and eat your own food If you want want help with this I have a free resource for you. To ge it just click the link below for instant access. ">

Have you ever lost a big client out of the blue and felt completely blindsided?

I know I have and it's not a fun feeling. Let me ask you this?

Have you ever stopped to think, when was the last time you actually used your own product or service?

As the founder, executive, or manager, when was the last time you actually blocked out time and spent time going through what your clients and your employees go through on a daily basis?

A lot of CEO’s think that they're above getting into the weeds and testing out their own products or services.

They believe they’re way above that and their too busy to waste there time doing it.

But, I've learned the hard way that this is a huge mistake and one of the reasons companies stop gaining market share, and clients start churning, and they stop coming out with world class products and services.

I learned this firsthand with my own business, Order Solutions.

At one point we started getting customer complaints we were going through hypergrowth. And I was shocked because I knew our service was great. So then I decided you know what instead of just taking my employees word for it I’m going to dive in myself and go through the entire process.

For an entire week I decided to get in the weeds. I blocked out time and listened to calls and even took some myself and it was a huge eye-opener.

That firsthand experience gave me insights into how to improve our service as well as our employee experience.

This led to us dramatically improving our customer experience and increasing our retention and even increased our revenue from clients wanting to expand with us.

But it's not just me who believes in this.

The CEO of Uber recently went undercover, and did over 100 rides himself and realized how bad the drive experience was and they had massive room for improvement.

Parker Conrad the founder of Rippling, a company doing over $500 million a year in revenue, he himself is managing payroll using his own product, ensuring he remains connected to the user experience and potential areas of improvement.

Alexandr Wang the billionaire founder of Scale AI calls this concept "dogfooding."

Meaning he believes everyone in the company, regardless of position, should use and experience their service first hand.

If you have a genuine curiosity about the customer's problem it won’t just help you sell more but it will help you uncover the gaps to improving your product or service.

If you have a technical product it’s great to cross-train your team to become users and gain a reall understanding of your product and service.

A pro tip to also improve your product or service is to hire from Your clientBase: This can be a game-changer. These hires bring with them a wealth of insights on how to improve your offerings.

So business leaders get in the weeds occasionally and eat your own food If you want want help with this I have a free resource for you. To ge it just click the link below for instant access.